Due to the popularity of Latin dance, setting up an event-based around it is sure to attract a lot of people. In order to succeed in the creation of a Latin dance event, there are a number of factors that need to be thought about carefully.
Basing the event around a competition is a good idea as it will bring in both participants and audiences. The contest could be separated into different dance styles and skill levels. It may be a good idea to get famous faces from the world of dance to be judges. This will also bring in more people.
The creator of the event will need to decide what the prizes will be. It is common for cash prizes to be awarded to the winner. However, there is nothing wrong with being more creative when coming up with appealing and fun prizes. The most significant factor when deciding on them will be the size of the budget.
Alternatively, the organiser could instead opt for an event where well-known faces from the dance world perform. This could be in the form of a single gig or a large scale festival. The bigger the name, the more people are likely to show up. However, their fees will also tend to be higher. Once again, the budget will play a big part.
Smaller-scale festivals could offer time slots to local dancers. Bigger budget events could focus on one big name or multiple ones. It is useful to have a good balance between how much the performer is being paid and how many audience members they are likely to bring in.
Considering the Venue
The correct venue for the event must be chosen. If the site ends up being inadequate, it can become a disaster. In the past a number of famous gigs and festivals have failed because of the venue. An excellent example of this is the ill-fated Fyre Festival.
Latin dance routines tend to require a lot of stage space. Therefore the venue needs a fairly sizeable space. One big mistake to avoid is selling too many tickets for the size of the place. The organiser should know exactly how many attendees can fill the venue without violating any safety rules.
Marketing the Event
The success of the Latin dance event will depend mainly on how well it has been marketed. The organiser needs to make sure enough people are aware of the event to get a rise in ticket sales. There are several ways to market an event of this type. Since Latin dance has a wide popularity, it may be worth focusing on advertising to the local area, rather than specific target markets. One way of doing this is by creating a poster campaign.
Utilising the internet is a very popular, tried and tested way to market a gig. Social media is an ideal place to do this. It is possible to create pages where people can state whether they are going, invite their friends and follow links to buy tickets.